I really liked the work below, how flexible yet simple it is. As I still needed to do one logo I thought I'd have a look at the floor plan of our building and see what happened.
The thing that fascinated me so much about this part was the lobby. It has 5 rooms stemming from it and literally 7 doors. It's like the heart of an area, you can go any direction from there within the space. I connect this idea to Massey, the uni is where you learn and grow and you can go many places with what you learn. It also could illustrate the different majors although I've already tapped into that with another logo. Because the lobby is the centre it could become a hive of activity. Instead of walking through a bunch of hallways and corridors, people who are doing a variety of different types of work would pass through, or wait at times. It's an intersection - a space where many people collide, a collaborative space where exciting things can happen. It also gives the notion that everyone is moving somewhere, going forward - in transit, got a direction to go. Massey helps you find your direction.
It's quite a cool shape, unique and almost resembles a hash tag or something along those lines.
Something evolving - creative - lends itself to any medium - ever changing
Instead of just putting students work into the logo (which would be relevant for a prospectus) it would make sense if the logo became a piece of design itself in each life it took on.
Intersect:
To cut across or through - To form an intersection with; cross - To cut across or overlap each other - To form an intersection; cross
Decussate:
(de·cus·sate)
Decussation (or decussatio) is used in biological contexts to describe a crossing. eg. Botany Arranged on a stem in opposite pairs at right angles to those above or below, resulting in four vertical rows: decussate leaves.
I have to admit it doesn't sound as nice as intersect, but there is quite a big group in NZ already called Intersect. Decussate also feels irrelevant because it's referring to biological contexts so none of the design students would have a clue what it means. Is there a design term along the lines of intersect?
The Intersect - Re-section -
Something like this is colourful in a somewhat dull street and illustrates creativity bursting out, maybe I could work with that concept. That Creativity is busting at the seams and exploding out into the city from all directions. The source = Coca Massey.
The wellington city (cuba in particular) is often filled with odd and interesting creative endeavors. I'd say that a part of this is due to the city been the canvas on which design students can experiment and play. This cup made me think of Wellington - people love good coffee down here and tea is becoming more and more popular, I could overflow it to show colour seeping into the streets.
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