The end

some logos

Starting to narrow it down to 3 logo's. I brought in the outlined shapes as it illustrates the design process involves planning and is always evolving and changing. I think I prefer the 3rd option best. The first one is too rigid and not creative enough. The middle one, I like the blocks but not how I've tried to work in the outlines. Will work on it. I'm also starting to think about the identity guidelines on using this logo, and how it would work in black and white, or 2 tone blue. Will it still be effective?

I think the seating area need some orange, brightens it up more.

application trials

Looking at how sections within a mini-prospectus to attract people into studying at the university could look. A couple of the triangular shapes would fold down to reveal text, as shown below. This 'mini-prospectus' would be more playful and interactive than the full size version. It would include quotes from reputable alumni and recent graduates. Personal descriptions of what people got out of Massey and some of the experiences they had. a section on life in wellington could be included to entice those traveling from other cities and towns.

The small white text reads: 

Textile Design offers a rich mix of studio processes in print, dye, weave, knit and mixed media. 

Students develop skills to embrace and integrate techniques, technologies and sustainable approaches for translating concepts into new textiles, applications and marketable products.

Logo and application to building

Spoke to Mark this morning.

Feedback: On the right sort of track. Not to worry too much about trying to incorporate the play button thing and have it so rigid and the focus point. The brand can be more flexible than that and can be playful instead of saying 'play button' type of thing. Work on logo, the way the shape moves and comes apart. Think about how else it could be applied to the building. 

Looked at some stuff in Exposure 2010. The work I'm doing suits the cover (which I can't find online). It's good that the visuals can easily be applied in that way and the sorts of logo's I'm playing with could easily be applied to the front of the book. Think about making it more spontaneous for internal stuff. Little fragments of things throughout the building, could be a bit of way-finding too. Think about how could be applied to prospectus and coca collateral, business cards etc. All the things coca has to put it's name on. 

Logo variations

Thinking about how the logo can take different shapes and forms. The two key images within this are the c and the 'play triangle'. The play triangle could be a bit more of an in house, in the know style thing. Where as the C makes more sense to those viewing the University who aren't involved with it. 

Triangular shapes, there is more

Thought I'd give the Massey secondary colours a go. I used this sort of shape and looked at what might happen when you start to open it out. I played with joined triangles and how they could come together and build a shape. Something flexible and interactive to reflect the identity I'm creating. Also is something people will play with, can pull apart and put back together. A little bit like building blocks etc. Bringing in childlike fun which is a portion of creativity is when you boil it down.

The C could be for more external sources. Internal collateral could be any arrangement of these triangular shapes at all.

From wall to logo

Looking at the shapes I used in the fold out seat/table from the wall.

Initial playing with folding and letters, wasn't such a fan.

Origami shapes, how things fold and open out. Resembles a book, can be a c depending on which way it's facing, or a play button when facing the other way.

What the external logo could look like. Doesn't really show play enough I don't thinkk would be encorperated through other branding collateral. Why pink? Good question, not exactly good for attracting males to uni, and we all know there is a massive lack of them in the design school.

Trying to open out the wee shape. It would be cool if the letters COCA were inside the shape and you just had to know they were there and you would start to see them everywhere. This doesn't show it well.. uh oh.. what now? 

Interactive wall

Finally about time some serious productivity happened! The bright pink sections can be pulled around to create a space. I'd like to make it so all the triangles can move in lots of different ways to create various outdoor seating ares, exhibition spaces, personal chill out spaces, or social group spaces. This is the start of my explorations.

This is the wall with all the panels tucked away.

The two lower bright pink panels folded down to form the stands.

The bright pink panel folded down to form a table

The table can be converted by pulling up the left side

Underneath the left side pops open to form a wee cave

The right side pulls up in the same way and opens up to a bigger cave-ish shape

This area acts as a seat for people. If I made it much bigger it could hold more people, or I could create lots of small ones, that can face in or away from each other, depending on how they are unfolded.

This is my application to the building. It illustrates play, interaction and flexible spaces (like what Claire was talking about in her presentation). I'm thinking that anywhere bright pink is featured it's a sign that it's a movable feature. These sorts of walls could be throughout the hallways and outside the lift, areas people can use as meeting places or while they are waiting for something. There could be little quirky hidden things throughout the whole building. There could be secret places that lead to little hideaway cozies where final year students could work. A bit of a Harry Potter style system, where you need to be in the know and can always discover and learn, which reflects what University encourages and what happens here, in creative ways.

I also noticed that Design students don't tend to spend a lot of time outside (they all hide in labs and workshops) and there wasn't a space around the building designed for it. A bit of sunshine and fresh air is always a good way to take a break so if the space looks the part people will use it, thats the plan anyway.

3D - shapes

I need to have 3D shapes in my logo and basically illustrate the movements that I want to use in my building application. This will then be able to show various shapes and forms and no matter how the outdoor area looks like it will basically be like a giant logo. 

I need to bring together some identity guidelines once I get my logo going, and look at what happens when it's paired with the massey logo etc.

moving along

Moving along to what resembles building blocks in playful colours. Also has the >>> shape with the play button coming through.

Start of the triangle designs

I've been trying to find a way to work triangles facing the 'play button' direction. This is what I have so far.. I think it's kinda hideous! It looks ok below with the massey logo, font probably doesn't work so well? Anyway it doesn't look all that fun and playful, let alone creative. I'll keep trying!

When you discover your logo looks similar to an existing one

So when I presented to Mark in the last class he told me one of my logo's looked a lot like the new Future Brand logo for Master Card. I looked it up, and yes its actually quite similar. NOT COOL! That was the logo I was going to develop further... so now I'm a bit stuck and not sure what to do...

circular experimentation

I thought I'd look at a circular more fluid shape to represent Coca. I started by drawing these circles to try and get shapes of the letters I wanted, I then pulled them apart from each other.

With this one I thought I could play with the overlay of colours to highlight the letters. Could be used as you run your curser over the logo on the website, the letter you hold the mouse over lights up and is a different link?  Wasn't sure it was all that successful though.

Adding some more colour and playing within the parameters of paper, fun vs serious feel.

Advancing on last presentation

Snapshots of first computer rendered experimentations for the coca logo.

The 3 boards I had for my 1st presentation.

This was the most interesting from my presentation and the one I will work with and see what happens.

This one was looking at the idea of building the words out of cardboard cutouts which I experimented with, was much harder than anticipated. Might drop this idea?

This idea was looking at creating a font I could build shapes out of to make a 3-D object which could become the log itself. Was a bit tricky when I did attempt to build, didn't look like a word or anything at all. Could work on this one.

Taking this logo and playing with it some more to see how I can get something I like a bit more.

Examples below of how this logo can be manipulated on a page depending on what the page was for eg. The big ones appear more playful and exciting, where as when you make the logo smaller it can feel a little more serious. I think I should play with other colours and transparencies. However I do like that having 2 colours keeps it simple and clear as to what the name is. 

This idea originally stemmed from wanting to incorporate 'conversation' and quotes through the use of quotation marks. I don't think the logo represents this now, but more the overlapping of disciplines within the design field and the idea of pathways, walking up stairs (learning, growing) etc. 

Not sure about the font of the text but will work on that. Finally getting some work done (all nighter in the work office is going down at treat, NO DISTRACTIONS!! love it!).