The end

some logos

Starting to narrow it down to 3 logo's. I brought in the outlined shapes as it illustrates the design process involves planning and is always evolving and changing. I think I prefer the 3rd option best. The first one is too rigid and not creative enough. The middle one, I like the blocks but not how I've tried to work in the outlines. Will work on it. I'm also starting to think about the identity guidelines on using this logo, and how it would work in black and white, or 2 tone blue. Will it still be effective?

I think the seating area need some orange, brightens it up more.

mini-prospectus folding navigaiton

Folding triangular shapes to form the contents page and navigation of the mini-prospectus. 1 page per major/minor, including sofa. Creating this could be a whole nother stroy.. how long till hand in again?? Maybe I'll get back onto my logo and come back to this.. or do a business card instead. Yea, who has time to create an entire booklet this far along?? I can always come back to it

application trials

Looking at how sections within a mini-prospectus to attract people into studying at the university could look. A couple of the triangular shapes would fold down to reveal text, as shown below. This 'mini-prospectus' would be more playful and interactive than the full size version. It would include quotes from reputable alumni and recent graduates. Personal descriptions of what people got out of Massey and some of the experiences they had. a section on life in wellington could be included to entice those traveling from other cities and towns.

The small white text reads: 

Textile Design offers a rich mix of studio processes in print, dye, weave, knit and mixed media. 

Students develop skills to embrace and integrate techniques, technologies and sustainable approaches for translating concepts into new textiles, applications and marketable products.

Logo and application to building

Spoke to Mark this morning.

Feedback: On the right sort of track. Not to worry too much about trying to incorporate the play button thing and have it so rigid and the focus point. The brand can be more flexible than that and can be playful instead of saying 'play button' type of thing. Work on logo, the way the shape moves and comes apart. Think about how else it could be applied to the building. 

Looked at some stuff in Exposure 2010. The work I'm doing suits the cover (which I can't find online). It's good that the visuals can easily be applied in that way and the sorts of logo's I'm playing with could easily be applied to the front of the book. Think about making it more spontaneous for internal stuff. Little fragments of things throughout the building, could be a bit of way-finding too. Think about how could be applied to prospectus and coca collateral, business cards etc. All the things coca has to put it's name on. 

Logo variations

Thinking about how the logo can take different shapes and forms. The two key images within this are the c and the 'play triangle'. The play triangle could be a bit more of an in house, in the know style thing. Where as the C makes more sense to those viewing the University who aren't involved with it. 

Unfolding paper in water

Flottille (detail) from Etienne Cliquet on Vimeo.

Some really cool unfolding paper in water. Reminded me of what I'm trying to do with the chair furniture folding out from the wall and how it can make new shapes. Found here.