Circle spinning

I like how the C, O & A of the word coca all seam to fit into a circle shape. I did a wee experiment looking at movement and the way the letters fit into the shape. It's like a flip book. The spine is the centre holding everything together. Could I illustrate this more to show how the building stays and everyone flashes through, moving through. The intersecting space that joins the buildings together on campus. Ah how to show everything I'm thinking in a simple clear way?!