Wednesday, June 1, 2011

From wall to logo

Looking at the shapes I used in the fold out seat/table from the wall.
Initial playing with folding and letters, wasn't such a fan.

Origami shapes, how things fold and open out. Resembles a book, can be a c depending on which way it's facing, or a play button when facing the other way.

What the external logo could look like. Doesn't really show play enough I don't thinkk would be encorperated through other branding collateral. Why pink? Good question, not exactly good for attracting males to uni, and we all know there is a massive lack of them in the design school.

Trying to open out the wee shape. It would be cool if the letters COCA were inside the shape and you just had to know they were there and you would start to see them everywhere. This doesn't show it well.. uh oh.. what now? 

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