Spoke to Mark this morning.
Feedback: On the right sort of track. Not to worry too much about trying to incorporate the play button thing and have it so rigid and the focus point. The brand can be more flexible than that and can be playful instead of saying 'play button' type of thing. Work on logo, the way the shape moves and comes apart. Think about how else it could be applied to the building.
Looked at some stuff in Exposure 2010. The work I'm doing suits the cover (which I can't find online). It's good that the visuals can easily be applied in that way and the sorts of logo's I'm playing with could easily be applied to the front of the book. Think about making it more spontaneous for internal stuff. Little fragments of things throughout the building, could be a bit of way-finding too. Think about how could be applied to prospectus and coca collateral, business cards etc. All the things coca has to put it's name on.
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