I thought I'd look at a circular more fluid shape to represent Coca. I started by drawing these circles to try and get shapes of the letters I wanted, I then pulled them apart from each other.
With this one I thought I could play with the overlay of colours to highlight the letters. Could be used as you run your curser over the logo on the website, the letter you hold the mouse over lights up and is a different link? Wasn't sure it was all that successful though.
Adding some more colour and playing within the parameters of paper, fun vs serious feel.
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